Over the last few years we’ve been seeing more calorie conscious menu items. You almost can’t go anywhere without seeing how many calories are in your meal. However adding these changes have evidently helped boost sales and customer ratings.
The analysis revealed that between 2006 and 2011, lower-calorie foods and beverages outperformed other menu items in 17 of the 21 restaurant chains. The chains that increased their reduced-calorie options saw a boost in business, including a 5.5 percent jump in same-store sales, a nearly 11 percent increase in customer traffic and about a 9 percent increase in total food and beverage servings.
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